Conducting a SWOT (Strengths, Weaknesses, Opportunities & Threats) Analysis is a common marketing tool in business today.  A SWOT is often done annually during the planning exercises for the next fiscal year.

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Many prophets of presentation design and skill speak about the horrors of adding text only to slides, word for word.  On top of that, there have been studies showing that reading the text off of a slide, word for word is not effective.  I tend to agree with this however every now and then someone comes along and breaks the rules with flair and brilliance.

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George Torok is an executive speech coach out of Burlington Ontario, Canada.  His most recent blog talks about an exercise one can use to calm themselves before making their next presentation.  This is a great little exercise that carries much weight in calming you down and getting you grounded.(or centered as he says.)

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