PowerPoint is often used when making a presentation.  I have sat through hundreds of presentations at symposiums, meetings, forums and conferences and I see the same template themes come up.  I asked myself why people choose to use the standard templates offered by Microsoft and why wouldn’t they try to be a little more creative?  Is it due to lack of time, training or courage?

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Conducting a SWOT (Strengths, Weaknesses, Opportunities & Threats) Analysis is a common marketing tool in business today.  A SWOT is often done annually during the planning exercises for the next fiscal year.

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Have you ever sat through a presentation and at the end asked, “What was the point of that?”  I’m willing to bet the farm that if you asked the presenter the exact same question, they too would have to think about it before the gave you an answer. 

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