Now that you have completed Act 1, you have identified the setting, the protagonist (who should be your audience), the pain the protagonist is experiencing, the desired outcome and the solution to get there. You have established the tone and focus of your message. You have established an emotional connection with your audience.
July 8th, 2009 |
Tags: communication, Corporate Presentations, Elevator Speech, Info-mercial, Networking, presenting, public speaking, story telling
